Challenge: A paint company needs to prove it can survive the Nigerian sun and rain. The identity needed to feel "Majestic" (as the name implies) but also "Resilient."

Strategy: I developed a "Classy & Majestic" logo that commands authority. The strategy focused on the USP: "Built for African Weather." This was visually reinforced through the bucket labels and stationery, creating a "Seal of Quality" for the brand.